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Program that delivers a client’s message to:
more than 3 of 5 employees at work.

Delivery:
   At Work vs. At Home.
   Exclusive vs. Non-Exclusive.
   Geographic Targeting vs. Broad Distribution.
   Difference in quality of consumer reached:
   Gainfully employed with disposable income.
   Looking for “new good/products” to try vs. “save money” mentality.

Perception of Motives:
   Employer sponsored “thank you” opportunity.
   Client offer benefits from the “tacit endorsement” of employer.
   Sampling invitation vs. coupon or “fire sale”.

Results:
   Higher Redemption Percentage.
   Long-term relationship development opportunity vs. “renting” a temporary customer.
   Incremental sales: Clients report an average of 1.7 customers per certificate. That means for every 3 customers with an offer, there are 2 more with them paying full price.

   Program Info

Target Market Advertising looks forward to becoming your new business partner & being a part of your future success.