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Internet Marketing

Search Engine Optimization

On-site Search engine optimization is the technique of attaining higher rankings in search engines via changes to your sites internal code, content, link structure & navigation to make it more compatible with the search engines ranking criteria.

Currently most search engines can't read graphics, Flash or navigate a framed website. Key search words and phrases in your webpage Title and page content are one of many important references that search engines analyze when ranking websites for search relevancy and/or rankings. Optimizing your title and page content for search engines gives you a much better chance of obtaining high ranking keywords or key phrases that you would expect potential visitors to type into search engines to find your site.

Off-site Search engine optimization refers to the technique using references to your site on other websites to boost your rankings in the search engines. This is becoming more important than ever and all search engines use references to your site as ranking criteria. Some apply more weight to off-site references than others. The theory behind this is quite simple and logical. For example if thousands of sites about widgets all seem to reference one site and link to it with similar text the search engines conclude this site much be the authority site for the topic of widgets. Off topic sites that reference your site carry some weight but pages with similar themes to your industry carry the most weight. Relevancy of links, the number of links, and the ranking of the sites link to yours all play a role in determining how the search engines will rank your site.

Search Engine Optimization and Ranking Campaigns may include the following:

Comprehensive industry-specific research including keyword/keyword phrases and stemming analyses - using sophisticated analysis tools, we can identify the searching behavior of your industry's prospective customer/client. Armed with this data we then develop effective search engine friendly web pages to use for attracting targeted, high converting consumer/clients to your web site.

Recoding: If your web site is generated dynamically, recoding can be very involved and in some cases may actually cause a short-term decline in rankings. However if done properly the long-term benefits will be worth it. Alternatively a Pay per Click Campaign may be implemented. If your web site is designed using frames it should be redesigned without frames for best results.

Current Web Site Ranking Report: This Baseline Ranking Report can be generated to show the web site's currently held positions, by keywords and/or keyword phrases in the search engine databases.

 Keyword Density: Determining the correct relative keyword density for your web pages to achieve higher rankings in the search engines is instrumental in identifying which keyword or keyword phrase the web site can support successfully. This is as much art as science and a careful balance must be maintained. Over use of main keywords can appear as SPAM to the search engines and make the page awkward to read by users.

Design, develop, optimize and/or re-optimize web pages. Since search engines constantly change the methods that they use to rank pages, re-optimizing web pages in accordance with the latest known search engine algorithms is critical to maintaining top rankings achieved.

Link popularity: Link popularity is also critical to achieving top rankings and increased traffic. Link popularity is increased as a strong linking campaign is in process. Most if not all search engines today include link popularity qualifications in their algorithm for ranking. Reciprocal linking is losing it’s effectiveness but can still yield results for those on a limited budget and would prefer to “do it yourself”. One-way links to your site carry the most weight and appear more “natural” to the search engines.

Manually submitting your pages to the search engines is a waste of time. All the major search engines will accept submissions but typically give much more weight to links they find on their own. Links from quality websites especially those relating to your specific industry are the most effect method of getting your site listed.

Web site ranking reports showing current search engine rankings for the keywords/keyword phrases identified and agreed upon per campaign. For long-term growth results must be tracked over time.  The search engines change ranking criteria constantly so reporting can help identify future changes in strategy. Monthly quarterly and annual reporting is available.

ROI tracking - track Return on Investment per keyword per position per search. This may seem to be a contradiction in terms but basically the best investment is in so called “Free” traffic from the organic search results. 80% of internet traffic comes from the free search results. Many web surfers develop “ad blindness” and prefer not to click on advertisers links. ROI must be tracked over a rather long period of time because results lag behind your efforts by months. Depending on your goals it can take 6 months to achieve measurable results and can take years if your goals are very ambitious

Directory Submissions to major directories can pay off over time.  The free ones can take a very long time but are worth it. The paid listings can yield the quickest results. Attention must be paid to how they link to your site, the ranking of the page they list your site on and the number of outbound links on the page and other factors to determine the true value of the link. Not all links are equal and pricing for directory submissions vary considerably.

Prices for SEO services

each website and has different challenges to overcome to make it search engine friendly and achieve higher rankings. For example some sites have flash on the homepage, dynamic pages, asp pages, php, frames, forms, etc. This being said each website fits into a general price category based on the initial review but then must be quoted on how search engine friendly it already is and the quantity of work our optimization technician has to do to get it listed in the desired positions. Also the competitiveness of the keywords wanted by the client has to be equated into the price as well. For example a keyword like "real estate" has about 349 million competing websites on Google, which are how many sites we have to outrank to get it listed in the top positions. The keyword “California real estate" has over14 million competing sites which is still a lot of sites but much more work would be involved in getting the keyword "real estate" so it will be priced higher. Your expert sales consultant will be happy to give you an accurate quote for your website's optimization campaign upon review. Custom packages are tailored depending on each particular client goals and competitiveness of a given industry.

Website Marketing Services Offered

Page coding and/or validation to make pages search engine friendly is vital to success. This can be accomplished in many cases without changing the overall look and feel of your site.  Many software packages make website page creation very easy with lots of bells and whistles that look great to users but can’t be properly indexed by the search engines. Depending on your site this can range from quite simple to very complex but should be considered or primary importance unless you have unlimited funds to “buy traffic” thru pay per click or other means

Paid permanent one-way links in directories and other sites are highly recommended.

Marketing pages about your site hosted on other sites optimized for your keywords can deliver both rankings & traffic.

Rented links monthly/quarterly/annually can yield very good results.

Site Mapping – for complex and/or very large sites this can make it very easy for the search engines to find ALL of your pages.

RSS/XML Feeds – For sites with frequently updated sites this can help to tell the world every time you post new information to your site. It also makes your content available for syndication which can significantly increase link popularity.

Press Releases – Short lived results but very effective for getting you site noticed.

Yahoo Directory Inclusion – At $600 per year other less expensive paid directories can deliver more cost affective results depending on your budget and goals you might want to think about this one.

Pay Per Click Management – This can yield immediate results but over the long run improving your position in the “organic” “free” search engine results are the best investment.

Affiliate Programs – If you have a product or service to sell you can pay others to promote your products and services. Several solid third parties can be utilized to manage this. This is what is known as paid for performance advertising.