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Redemption Trends

Primary Trends:
Most (80%) of mass-market print coupons are redeemed within 3 weeks of the in-home date. With Target Market Advertising's Employee Benefits Program there is lighter redemption in weeks 1-2, with stronger redemption occurring in weeks 3-6 and again lighter redemptions in weeks 7 & 8.

Employee Benefits Program distribution
VS. Traditional Print distribution:

Traditional Print
   Redeems in 3 weeks.
   Works from an “in-home” date.
   30 day expiration.
   Consumer receives immediately.

Employee Benefits Program
   Redeems in 2-8 weeks.
   Begins with a “Mail-date”.
   45-60 day expiration.

   Third-party entity distributes at various times.

   Program Info

Target Market Advertising looks forward to becoming your new business partner & being a part of your future success.