| Market Area | Consumers | Distribution | Penetration |
| Chicago, IL | 3,049,000 | 2,169,000 | 71.00% |
| Detroit, MI | 1,601,000 | 1,213,000 | 76.00% |
| Minneapolis-St. Paul, MN | 1,580,000 | 1,096,000 | 69.00% |
| Cleveland-Akron (Canton), OH | 1,376,000 | 1,084,000 | 79.00% |
| Indianapolis, IN | 887,000 | 643,000 | 72.00% |
| Milwaukee, WI | 845,000 | 580,000 | 69.00% |
| Cincinnati, OH | 747,000 | 565,000 | 76.00% |
| Columbus, OH | 744,000 | 568,000 | 76.00% |
| Grand Rapids-Kalamazoo-Battle Creek, MI | 634,000 | 481,000 | 76.00% |
| Dayton, OH | 438,000 | 321,000 | 73.00% |
| Flint-Saginaw-Bay City, MI | 311,000 | 211,000 | 68.00% |
| Wichita-Hutchinson, KS Plus | 398,000 | 215,000 | 54.00% |
| Toledo, OH | 393,000 | 296,000 | 75.00% |
| Green Bay-Appleton, WI | 399,000 | 270,000 | 68.00% |
| Des Moines-Ames, IA | 375,000 | 233,000 | 62.00% |
| Omaha, NE | 380,000 | 252,000 | 66.00% |
| Champaign & Springfield-Decatur, IL | 315,000 | 183,000 | 58.00% |
| Madison, WI 3 | 360,000 | 227,000 | 63.00% |
| South Bend-Elkhart, IN | 308,000 | 215,000 | 70.00% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque, IA | 297,000 | 192,000 | 65.00% |
| Davenport, IA-Rock Island-Moline, IL | 255,000 | 176,000 | 69.00% |
| Evansville, IN | 230,000 | 167,000 | 73.00% |
| Youngstown, OH | 184,000 | 134,000 | 73.00% |
| Lincoln & Hastings-Kearney, NE | 240,000 | 172,000 | 72.00% |
| Ft. Wayne, IN | 242,000 | 151,000 | 62.00% |
| Lansing, MI | 206,000 | 122,000 | 59.00% |
| Sioux Falls(Mitchell), SD | 202,000 | 101,000 | 50.00% |
| Traverse City-Cadillac, MI | 156,000 | 82,000 | 53.00% |
| Peoria-Bloomington, IL | 206,000 | 126,000 | 61.00% |
| Fargo-Valley City, ND | 202,000 | 96,000 | 48.00% |
| La Crosse-Eau Claire, WI | 192,000 | 97,000 | 51.00% |
| Wausau-Rhinelander, WI | 170,000 | 60,000 | 35.00% |
| Rockford, IL | 157,000 | 106,000 | 68.00% |
| Duluth, MN-Superior, WI | 140,000 | 51,000 | 36.00% |
| Topeka, KS | 142,000 | 81,000 | 57.00% |
| Sioux City, IA | 125,000 | 77,000 | 62.00% |
| Terre Haute, IN | 109,000 | 56,000 | 51.00% |
| Rochester, MN-Mason City, IA-Austin, MN | 112,000 | 72,000 | 64.00% |
| Minot-Bismarck-Dickinson(Williston), ND | 106,000 | 55,000 | 52.00% |
| Quincy, IL-Hannibal, MO-Keokuk, IA | 81,000 | 39,000 | 48.00% |
| Rapid City, SD | 68,000 | 45,000 | 66.00% |
| Lafayette, IN | 52,000 | 42,000 | 81.00% |
| Lima, OH | 40,000 | 34,000 | 85.00% |
| Mankato, MN | 52,000 | 26,000 | 50.00% |
| Midwest Region Totals | 19,106,000 | 13,182,000 | 68.99% |
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