Employer Network Distribution
Across the street or across the nation, Target Market Advertising's employee benefits program can reach more consumers than the combined circulation of all the daily newspapers in the country. Our partner network of employers contains over 900,000 businesses with more than 60 million employees across the U.S.
So how does Target Market Advertising's employee benefits program select the right businesses for your locations? Using proprietary targeting software that geographically aligns your locations with our employer network to deliver the best coverage for all of your locations.
Employee benefits program targeting can be as focused as a radius around each of your locations, or as broad as an entire DMA. Zip code and county trade areas are also available.
Summary of DMA Circulation Statistics by Marketing Regions
| Region | Consumers | Distribution | Penetration |
| Middle Atlantic Region | 14,818,000 | 10,309,000 | 69.57% |
| Midwest Region | 19,106,000 | 13,182,000 | 68.99% |
| New England Region | 4,313,000 | 2,984,000 | 69.19% |
| South Region | 22,080,000 | 16,101,000 | 72.92% |
| Southwest Region | 8,855,000 | 6,591,000 | 74.43% |
| West Region | 15,961,000 | 11,467,000 | 71.84% |
| National Totals | 85,133,000 | 60,634,000 | 71.22% |
Target Market Advertising looks forward to becoming your new business partner & being a part of your future success.
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