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Target Market Advertising

The Right Choice
Target Market Advertising is a full service print agency specializing in print marketing programs for dealers, franchise groups, and corporations nationwide. We have a team of marketing professionals dedicated to working one-on-one with individual clients. Each Target Market Advertising account coordinator works directly with your company and a multitude of vendors for one seamless and smooth production process from beginning to end.

Solo Mail Advertising
Saturation Solo Mail allows us to saturate ZIP codes that may not have a good Newspaper or Shared Mail coverage available. We are linked to the US Postal Service database to ensure that we are current on all our counts and that our mail preparation meets postal specifications. Because these pieces mail by themselves, the cost is higher than shared mail. This is due to postage, the mailing list and processing. In some instances, it may be beneficial to mail specific target audience such as credit card holders or a select income group. Many different demographics are available to choose from. The more specific the selection, the higher the price for the mailing and in most cases postage.

Shared Mail Advertising
Target Market Advertising houses a database of every ZIP code in the United States along with the corresponding production facility, and available in-home dates for shared mail vehicles all over the country Approximately 70% of all the US households receive shared mail on a weekly, monthly, or bi-monthly basis including rural areas of the country, Shared Mail is the commingling of multiple advertising pieces that are loosely nestles together in a wrap and them mailed. Because multiple advertisers share the cost it is an affordable way to saturate a specific ZIP code, county or DMA.

Newspaper FSI Inserts
In addition to our Zip code list, we also have on file an extensive newspaper database that allows us to target inserts or ROP ads in select Newspapers anywhere in the country. Insert rates will vary by newspaper. In most cases we utilize 4-color inserts into targeted ZIP codes or markets based on sales history, retail trading area, household income levels or county specific data.

Detached Address Label (DAL)
A Detached Address Label (DAL) is a stand alone product that is sent along with shared mail inserts and carries the postage. It is similar to solo mail postcards except it only has one side for advertising and is purchased by zone. This low-cost product can be an excellent way to mine a group of ZIP Codes for sales and identifying markets that should be targeted with additional advertising vehicles.

Remnant Advertising Buys
Last minute, unsold advertising space is available for purchase on a remnant basis. Because of the nature of remnant advertising, dollars can only be set aside and earmarked for such purchases rather than planned in advance. Target Market Advertising is on the remnant notification list for most shared mail vehicles, DAL type products, coupon magazines and other print advertising vehicles. Decisions regarding the purchasing of remnant products normally need to be made within 24-48 hours. Target Market Advertising can advise you on remnant products in which the discount can be anywhere from 25% to 45% off retail. In most cases, you must be somewhat flexible with where your advertising will be distributed and provide a date range of promotions. Artwork should be on file and ready to be converted into the proper format in about 48 hours.

Test marketing efforts
With any on going marketing program, we suggest a small percentage of a marketing budget be allocated to testing new advertising vehicles. This will identify if a specific marketing vehicle in a specific area for a type of product that is being sold. There are a variety of unique marketing vehicles and options available such as:

• Employees at Work Targeted Advertising
• New Mover Programs
• “Look Alike” Customer Targets
• Hispanic or Other Ethics Based Marketing
• Specially Catalogues or Coupon Magazines

With Test Marketing, we suggest using unique phone numbers and tracking the performance of each test vehicle. This easily determines the success and decision to continue with each specific vehicle.

It all begins with a plan
We make sure every client is getting the most out of their marketing dollar. We begin by identifying the retail trading area and selecting the geographic area that’s right for that client. Disturbing your message to the right people is the first step in the success of any marketing campaign. As our maps and custom profiles demonstrates, we can get very selective in how we identify the right audience.

It helps to visualize
We have several tools available to help our clients visualize their marketing areas. We can provide monthly planning calendars so a customer can staff their call center or retail location. We can also provide coverage maps for each location so we can make sure we are saturating their retail trading area with the appropriate advertising vehicle.

Managing all the details
Our experience indicates that a well prepared plan is the best plan. As such, we set up all the appropriate deadlines and make sure they are met. This will happen as a result of a marketing strategy that is defined after consulting with the client. It’s the personal service we offer each customer that makes the difference.

Tracking our success
We ensure the programs success by setting checks and balances for all phases of the production process. We learn from every campaign by establishing a tracking system that determines each campaign’s success – by client, by offer and by geographic area.

THE TARGET MARKET ADVERTISING ADVANTAGE
Experience – With over 20 years experience designing and managing successful marketing programs, the Target Market Advertising management team is an industry leader. All the details of your campaign are managed from start to finish. One phone call for all your locations, and markets! All customers have a dedicated, professional account service representative working on their program. Individual dealers or franchisees can call at any time to discuss their individual needs. As a marketing partner, we bring new idea to the table on a regular basis and provide realistic expectations. We help analyze your campaigns success so we continue to grow together.

Target Market Advertising looks forward to becoming your new business partner & being a part of your future success.